SEO Tips for 2018!

The SEO landscape is ever changing, with new tips and tricks given to help improve your company’s standing. The one thing that has always been constant has been links, with companies trying to accumulate as many links as possible.

However, links might not be helping your site’s ranking or visibility too much. Google’s John Mueller said, “SEOs often focus on links too much, it doesn’t always help their sites in the long run or is probably not the most efficient thing to do to promote a website.”

Here are some things you could do instead of collecting links for your company:

Create quality video content. Fifty-five percent of all Google searches bring up videos in the results. Video content is quickly becoming more and more popular, set to make more than 80% of web traffic by 2021. People aren’t just watching more videos, Google is prioritizing pages with videos embedded in them.

Spend more time on on-page optimization. Although keywords and keyword density worked well in the past, as AI becomes more widely adopted, voice search is gaining in traction. So instead of focusing on just words, focus on keywords and phrases the way that people say them. These long tail keywords were not widely accepted in the past, but now sites that are preparing to be voice search friendly are getting ahead.

Invest in technical SEO. Usually the site’s performance and usability are directly proportional with the number of links you have. Site speed is one of the most important factors of SEO. More than half of all web users abandon a site that does not load in at least three seconds. The content of the page does not matter if the page loads slowly. Google also prioritizes websites that are secure, and from next month onwards, all sites that are HTTP only will be marked as not secure. Also, keep in mind that more browsing is done than desktops, so make sure your site is optimized for mobiles with AMP pages that Google gives points to. 

All in all, links still matter, but not if you’re linking to a thin site with a slow load that has shallow content and multiple errors. Instead of focusing all your time looking for links, make sure your content and website are optimized and ready for these changes.

For more information, click here.

Tips For Successfully Selling SEO Services

Drawing Sales Going Up

https://www.social-experts.net/social-selling-hit-sales-target/

Selling SEO services can be made a lot easier if you follow these tips.

Tip #1: Teach Your Client

The first step in selling SEO services involves teaching your client how SEO works. You need to build a good relationship with your client by educating them on what the agency or consultant will be doing. Consequently, more clients will be willing to pay more for their SEO services. If they become informed on how difficult it can be to successfully sell SEOs, they will want to invest more money into it. 

Tip #2: Be Honest And Transparent

Tell your clients what you are doing. If the client wants a list of every step you are taking when creating their website, make it for them. It is important to be honest with clients when they ask for details. You want your client to trust you and the work you are putting into their website.

Tip #3: Know Everything There Is To Know

  • Know your searcher's intent.
  • Know why a specific search query or keyword is not showing up. Search engines gear the search results towards the preference of each user.
  • Know that great SEO services get more sales or leads for the client's business in addition to creating more traffic on their website.
  • Know what the typical search results page looks like. A search engine's results include SERP,SERPS, or "THE SERPS."
  • Know the benefits of partnering with a consultant or agency that specializes in paid search so you can help your client get a ranking boost.
  • Know about Google's guidelines. Google has guidelines known as the Google Webmaster Guidelines that everyone selling SEO services should become aware of.

Tip #4: Educate Yourself On The Facts

  • Local map listings are based on location and can be very competitive. The success of your map listing relies on the reviews and the number of times a business's information appears on a website.
  • Selling SEO services is a strategy that takes time. You can't rush the process. The client should also understand this because it is important to know that their website will not have a successful SEO ranking right away.
  • Your content needs to not only be good, but unique. Think of creative ways of sending your message across. It is important to grab a website visitor's attention.
  • Make sure your client tells you everything you need to know about their website. You need to become aware of their customer base and all other information.
  • Local businesses must be consistent with their NAP data. This includes their company name, main phone number, and address.
  • Consider opening satellite offices. This will help your client's business appear in a local listing of a city their business is not a part of, which creates more traffic.
  • Have a mobile version of your website to attract more users.
  • Make sure your website loads quickly. You don't want your visitors to get bored waiting for your website page to pop up on their screen. 

Follow these tips and watch your SEO rankings hit an all time high! For more information on how to successfully sell SEO services, contact us at 646-450-2431 or at info@getmeseo.com. 

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How Artificial Intelligence is Changing SEO in 2018

Artificial Intelligence has been shaping the Internet for years now, allowing computers to run complicated programs and search through data, display it, and report analytics about it. Here are some ways in the past year it’s been shaping the future of SEO:

  • SEO is getting smarter by learning from each iteration, meaning it is now harder for companies to put out content that is not relevant to their users and trick users in order to be at the top of the results page.
  • The content on the page can now be automated, with companies choosing what order to have a particular user view their content. This creates new marketing and targeting opportunities.
  • AI allows companies to display ads to their webpages, getting paid without having to charge the user anything. This allows companies to achieve greater revenue than just the site alone.
  • Different versions of a landing page can now be viewed with different headlines. This can be helpful to see which version is converting better
  • AI can create quizzes that pop up on your website so the user can tell you more about them

New Website? No problem!

Having a search engine optimized website could be the difference from getting the traffic you want or staying invisible. SEO traffic takes up 70% of a company’s overall traffic, so it needs to be taken very seriously. This means a strong SEO foundation needs to be built from day one. Even if you don’t know anything about SEO, it is very easy to learn. Here are a couple tips to build a strong foundation for your website:

  • Narrow your niche: Determine who is going to view your website. The more you narrow down and define your niche, the easier it will be to cater to their needs and optimize your site. Here are a couple questions you could ask yourself:
    • Who is your ideal customer?
    • What do they do for a living?
    • What gender and age are they?
    • Where do they live?
    • What’s their favorite way to receive information?
    • What buzzwords are used often?
    • Who else are they following?
      Knowing your potential audience helps a website get popular quickly, as long as you focus on catering to your niche and your niche only.
  • Prioritize mobile: Google has switched over to mobile-first indexing, as about 60% of searches are carried out on mobile devices. This means that the mobile versions of websites are being indexed before desktop versions.
  • Make sure your website is fast: Google announced a new ranking algorithm specifically for mobile search known as the “speed update”, meaning mobile sites should be given the same treatment as desktop sites. Statistics show that if a website takes more than 3 seconds to load, 40% of visitors will leave your website and 80% of those visitors won’t return. How can you improve mobile pages’ loading speed?
    • Use a browser cache
    • Compress all images
    • Use a content delivery network (CDN), which reduces latency and makes your website load up to three times faster
  • Have a Plan for Content: Makes sure your content is aligned with your business objectives in a organized manner
  • Optimize On-Page SEO: Create high-quality content that uses keywords that matches your user’s intent
  • Set up Google Analytics: ensures you are collecting data from the beginning in order to see who is viewing your page, how they found it, and the number of sessions, as well as who is linking to your page and what content is being linked the post
  • Create a Sitemap: Sitemaps help your site more visible to search engines and provides users with more accurate search results. It also helps your site get indexed and ranked, with the highest rankings getting the most organic traffic.

The death of an SEO salesman

I will start this by saying that I love this industry. I get to meet a lot of characters from all over the world, both good and bad, local and online. I met this character James Wabel online after he purchased some SEO leads about 2 years ago to this day. James wanted to try some leads out. From what I can tell, I believe he was fairly new to the industry and up in age in his 60's.

The phone call that started it all

Over the phone, he had a very distinguished voice that I can still hear to this day. He mentioned something about a SEO platform that he and a few guys use to sell that did most of the offsite SEO work for you. All you have to do was install a plugin - either WordPress or html/php - and it links your site to relevant sites in the same industry and makes subpages based on your keywords. Nothing mind-blowing, but very convenient and time-saving. Plus, there are tens of thousands of sites in there, and the guys do a good job at quality control.

So he bought some SEO leads. I was naturally intrigued by this platform and decided to try it out as well. He was a good salesman because all he did was mention it, and I knew I needed it. We did a conference demo call and did some free trials and paid trials, and the platform worked pretty well most of the time. I learned these things: It depends on competition, and don't try super hard keywords on low authority sites right away. But for local and semi-competitive key terms, it worked wonders.

Free SEO trials as a sales tactic works

James introduced me to the Free SEO Trial technique. Just offer the potential client the first 30 days free with no money upfront and no credit cards. I am quoting him on the script we wrote here.

"We are so confident we can help you we are willing to do a 30 day free trial on our SEO platform. NO CONTRACTS, NO CREDIT CARD NUMBERS AND NO UPFRONT MONEY!! You have nothing to lose and knowledge to GAIN!" - James Wabel.

This technique works because you build the clients trust and then they can see your results. Yes, it sucks that you don't get paid in 30 days as well as the risk of not getting paid at all. But hey, no risk no reward. Over time, I found out the success rate this way is much higher than trying to get paid upfront. Hey, go figure!

I decided to put most of my clients on the platform and everyone had success with it. Some more than others. This platform solved the age-old SEO problem of finding relevant, quality backlinks related to your industry. We were both making money but life got in the way. I was going through a lot of personal issues with bad partners. Then I found out he was battling cancer. He would call me sometimes slurring his words and I thought he was hitting the bottle. Later I found out it was his medication that was making him do that.

I wished him the best and hoped he would beat it. This was in the summer of 2016. From what I knew about James, he cared a lot about providing for his family and was still working hard while battling his illness. Anyone who knows me knows that 2016 was the worst year of my life mentally. Starting a new business, getting involved with partners and people that I shouldn't have, business partner disputes, being extorted, lied to, etc. I can go on. I fell out of touch with James, but continued to use the platform here and there and still thought of him.

Sell to the sellers Chris!

I was on my way to work this week, and I remembered something he said to me that popped into my head when thinking strategies and sales techniques.

Sell to the sellers, now that's sexy!

This is true when you look at people like Alex Becker, Russel Brunson, Neil Patel and even Tai Lopez. The majority started out providing SEO to clients/businesses or themselves, and now what do they do? They sell to people like you and me who provide client services and rake in millions. So I decided to start selling the platform to agencies instead of businesses/clients. Because instead of getting 1 sale here and there, sellers will bring their whole clientele to the table. It's not rocket science, just basics.

So as I was on the bus passing the Flatiron Building. I decided to see what's up with my man James...Sadly I read James Bruce Wabel, 68, of Wilkesboro passed away Friday, Nov. 24, 2017, at Wilkes Senior Village.

Damn. Too late. No words left.

Converting SEO Leads Into Clients

In many cases, business owners are often unaware of terms such as SEO when you are cold calling in hopes of acquiring them as a client; this just leads to getting the phone hung up in your face.

This is where we come in. At Get Me SEO, we do the hard work for you. We have already done the research on these companies and checked out their website on Google to see what keywords they are ranking for. This takes the guessing game out, and eliminates the cold calling in search for potential clients, that may be wasting your precious time.

While it is true that many businesses (and people, in general) don't like unwanted communication, we have already communicated with these companies to know they are searching for the right agency to help grow their business. Therefore, they will be looking out for you!

What sets us apart from other SEO lead agencies is that we do not share leads with other companies; our leads are always exclusively sold, which means you will never have to worry about another competitor calling your potential client. After all, exclusive leads convert 75% better than shared leads, based on industry tests.

 

How To Sell SEO Leads So You Can Succeed

Selling local or exclusive SEO leads is a successful business tool when done correctly. Some professional advice for selling and buying leads is listed below for optimal business growth. So if you're looking to start a "SEO leads for sale" business, follow these tips.

  1. Know What You're Selling: Establish an expertise in your field of interest. Whether it's something you've wanted to learn about or something you have passion for, get so familiar with every part of this field. Know it in its entirety, inside and out. It's easier to learn and create a business plan when you really understand the industry. This way when a company comes and talks to you, you have all the right information. Get specific with details, subfields, and in-between subjects. You are seen as a interesting and prospective candidate to buy SEO leads from when you are specific with a certain category.
    1. Not sure what you're interested in? go with what SEO leads are common in your area
  2. Before You [Lead] In, Remember Customers Come First: Some ethical promises you can make to yourself and to future clients lies in your professionalism. Don't try to sell your leads or business to someone who would hurt from it realistically. Remember that each business is unique in which that their problems may not always be obvious to you. Hear the clients or customers outright first, and then decide whether or not your services would be the right solution.
    1. Also remember the complexities of SEO language. Familiarize them with leads and revenue, but don't get so technical with jargon.
  3. Become Established: Brand Yourself. At this point of your expertise you should brand yourself! It's an exciting accomplishment to create a name and market yourself. Doing so will help people refer to your work, which establishes you as a marketing professional.
    1. Create a website and social media- and post #frequently.
    2. Blog and Forum: blogs and forums are usual for you sharing your [-s and others] knowledge and information on your SEO business. You can also meet potential clients this way by allowing answer forums.
    3. Share beneficial content about something that may help other businesses. Widely shared content is empirical to SEO Lead Marketing in that you are supporting other businesses. You can get customers with a newsletter for other businesses to reach out
  4. Partner Up! Businesses thrive by helping others. Finding other companies that you like and work well with is beneficial.
    1. Working or partnering up with complimentary businesses helps everyone. If another business has a client that is looking for a service you provide, that business with recommend you, and vice-versa. Everyone wins!
  5. Provide Solutions with your expertise. Before launching your plan to a business, get to know their company inside and out. See what tags they use, how they're doing, and find out specific details on basic information on what they offer.
  6. LEAD Generation: Establish a lead generation by following these steps
    1. phone calls: not everyone is good at it. Establish a phone call protocol that works and gets you business deals.
    2. Send mail: email or direct mail still works. Add a few tips or "did you know" information to teach them something new
    3. Be visible online and post referrals
    4. Put out old fashioned advertisements. Magazines, newspapers, billboards, and any other marketing idea you'd like to have your business featured on!

 

Hopefully these tips help you generate and sell leads so you can succeed! For more information, stay tuned with GetMeSEO's blog content that seeks to help your successful business grow. If you have any questions, call 646-450-2431 or click here and fill out the forum! We look forward to working with you.

How to Generate Free SEO Leads

Wondering How To Turn Prospects into Clients?

So, you're at the point of your career when your meeting and receiving many *potential* clients. Your verbal skills have gotten better, your communication and language is on point, and now you have clients interested in your offer. Then they decide to not take your offer and find something else.

Something went wrong! Learn how to reel them in completely. Rather than persuading them to order SEO services on the spot, follow these tips to make them more interested in your business and willing to buy your services.

  • While you're talking to them, run an Express SEO Audit. It'll take a few minutes and give you all the information about their company that you need to know. The prospects will want your SEO services when you confront them with your findings and share [what you want to share] about your SEO audited report. You can first share SEO issues that is keeping them from high ranks, and then inform them about minor tweaks that are necessary after they buy your product.
  • Get Leads while your away from your computer. Instead of sleepless nights of sending E-mails and making calls, create a "Run Free Audit Report" on your website for potential customers. They'll get a free report and you can get their names and email addresses for when you're back at your computer. People who want their free audits are likely to want your SEO services afterwards.

Give these two tips a try and see how many new leads you generate. This is a fast and efficient way to get customers more interested. When you have something they're looking for, and trust that you are giving them such answers, they are likely to build rapport with you and trust your services- and come back for more.

For more questions and information about SEO and getting SEO clients, contact us at GetMeSEO by calling 646-450-2431. We look forward to helping you grow your business!

Gain SEO Clients With This Helpful Advice

Find The Right Clients

Finding SEO clients is obtained easily when you have the right target audience and offer the correct advice. The world of business is large and ever growing, so different businesses offer different services, and different businesses are looking for different services. No one wants to be bothered by a company that is offering something they aren't looking for, so why waste yours or anyone's time, right? Following this advice can help you find the right target audience and turn them into clients.

First, you'll have to go after your target audience if they aren't coming to you. If your advertisements aren't working or you're not ranking high on an organic search, find potential clients. Make a list of SEO related keywords, both generic and specific phrases, that you specialize in. Using specific and generic keywords will lead you to clients in need of the help that you offer.

In your search for your target customers:

  1. Determine the standard of the search
  2. Find people in need of SEO help
  3. Reach out to them with the help you offer.

You can find clients on business related websites, in forums and question blogs spots. Some websites include LinkedIN Pulse Posts, DigitalPoint Forums, MOZ, SearchEngineLand, just to name a few out of many. Through these websites, you can find comments/questions that you can answer and build a client base.

A fast way to sift through these sites is to follow this step: use site:example.com with your keyword in the search engine to locate the questions/comments related to your service. It will look like this:
site:example.com "your keyword"

So, for example, type in site:linkedin.com/pulse "best seo companies" and see the plethora of questions/comments/posts related to SEO. Again, place your key word in quotations and that will maximize your search to relations of your service. Use the "tools" button on the search page to filter out webpages for your recency desires.

For questions and comments that have not been posted, but you feel are important, write blog posts or web content that would answer such questions. If you're asking it, someone else is thinking it!

At this point you should be able to find the right target audience, even if you've had to filter out some other potential audiences.

Before You Pitch Your Service:

Now that you found some potential clients, you have to build rapport and trust before trying to sell your product. Give free advice such as helpful keywords, or letting them know which keywords don't work. When answering a prospects question give them keywords or a free audit without them even asking. Run their site through an SEO auditor and send them the results. Audits help analyze the right target audience, and also helps the client become aware of the problems of their site that they don't already know. Upon their excitement, you can pitch your service after revealing to them their problems and of any consequences. Make a video or eBook with helpful hints, tips, and suggestions. This could be as simple as a DIY, advice on a business strategy, or just about your business or service. Remember that it should NOT be a sales pitch until they realize they need your help.

Be Ready:

Stay available and be reliable to help these clients. This will get you ranked higher in search engines, grow your customer and client base, and give your business an outstanding name. Although this advice is time consuming, the results are well worth it. We all know how long it took Rome to be built, so why not give your business the time to grow. Dedicate time and effort into optimizing your organic search, finding the right target audience, and giving them what they ask for, without having them ask. Following this advice will bring your more clients that allows your business to grow and excel.

For more questions and information about SEO and getting SEO clients, contact us at GetMeSEO by calling 646-450-2431. We look forward to helping you grow your business!

Best Tips To Get SEO Leads

Looking For SEO Services?

When seeking potential clients, and turning the potentials into legitimate clients, it is important to have all the necessary skills of being a highly skilled lead generator, as well as keeping up with social media, your web page design, and staying in contact with your clients. This is a lot of work for one person or a few people in a small company but is the best steps for a successful business.

You could hire a lead generator to do the business seeking for you, but with that you risk the high costs of the generator who may not even be so skilled anyways. Doing the generating yourself isn't the easiest thing to learn and often a waste of time trying to learn. It isn't the most fun task either, except maybe for those it comes a bit more naturally for. You need leads though, or else you risk having to close or downsize your business. Choosing to buy SEO leads is a profitable decision that can boost your website.

How Get Me SEO Can Boost Your SEO Business

Get Me SEO LLC sells SEO leads that are worth buying, that can afford you, and will grow your business. Many businesses go wrong when keeping prices lower than what competitors offer, as this results in clients who are both demanding but cannot afford you, and low prices being your only forte. Though it is smart to start your business with low prices, eventually you want to higher your prices especially as you reach more leads.

(When you are ready to higher your prices, have a "why" explanation for clients. Explain to them what they'll be receiving by paying you a higher price than your low-cost clients, such as web design services or free web tweaks when necessary. Explaining why paying them more than earlier clients is beneficial for them increases their likeliness to agreeing to your price, and many businesses follow this technique.)

A final reason to invest in SEO from our lead generation is that for businesses who spend all day making phone calls, for those who try to increase their social media page trafficking, and for those who don't have the lead generator skills, purchasing exclusive leads can dramatically increase your revenues and therefore profits. Buying leads from reputable companies, such as Get Me SEO LLC, can transfigure your company the way you'd like to see it.

Our leads are already potentials and already seeking business. Rather than spending the extra effort of generating your own leads, or hiring a very costly generator, buy from a reputable company. It omits the hassle and gets your business exactly where it needs to be.

For more information about how buying SEO leads will benefit you and your company, contact us as 646-450-2431 or at info@getmeseo.com. Learn how our leads will increase profits and revenues with minimal cost of labor.