SEO Tips for 2018!

The SEO landscape is ever changing, with new tips and tricks given to help improve your company’s standing. The one thing that has always been constant has been links, with companies trying to accumulate as many links as possible.

However, links might not be helping your site’s ranking or visibility too much. Google’s John Mueller said, “SEOs often focus on links too much, it doesn’t always help their sites in the long run or is probably not the most efficient thing to do to promote a website.”

Here are some things you could do instead of collecting links for your company:

Create quality video content. Fifty-five percent of all Google searches bring up videos in the results. Video content is quickly becoming more and more popular, set to make more than 80% of web traffic by 2021. People aren’t just watching more videos, Google is prioritizing pages with videos embedded in them.

Spend more time on on-page optimization. Although keywords and keyword density worked well in the past, as AI becomes more widely adopted, voice search is gaining in traction. So instead of focusing on just words, focus on keywords and phrases the way that people say them. These long tail keywords were not widely accepted in the past, but now sites that are preparing to be voice search friendly are getting ahead.

Invest in technical SEO. Usually the site’s performance and usability are directly proportional with the number of links you have. Site speed is one of the most important factors of SEO. More than half of all web users abandon a site that does not load in at least three seconds. The content of the page does not matter if the page loads slowly. Google also prioritizes websites that are secure, and from next month onwards, all sites that are HTTP only will be marked as not secure. Also, keep in mind that more browsing is done than desktops, so make sure your site is optimized for mobiles with AMP pages that Google gives points to. 

All in all, links still matter, but not if you’re linking to a thin site with a slow load that has shallow content and multiple errors. Instead of focusing all your time looking for links, make sure your content and website are optimized and ready for these changes.

For more information, click here.

Tips For Successfully Selling SEO Services

Drawing Sales Going Up

https://www.social-experts.net/social-selling-hit-sales-target/

Selling SEO services can be made a lot easier if you follow these tips.

Tip #1: Teach Your Client

The first step in selling SEO services involves teaching your client how SEO works. You need to build a good relationship with your client by educating them on what the agency or consultant will be doing. Consequently, more clients will be willing to pay more for their SEO services. If they become informed on how difficult it can be to successfully sell SEOs, they will want to invest more money into it. 

Tip #2: Be Honest And Transparent

Tell your clients what you are doing. If the client wants a list of every step you are taking when creating their website, make it for them. It is important to be honest with clients when they ask for details. You want your client to trust you and the work you are putting into their website.

Tip #3: Know Everything There Is To Know

  • Know your searcher's intent.
  • Know why a specific search query or keyword is not showing up. Search engines gear the search results towards the preference of each user.
  • Know that great SEO services get more sales or leads for the client's business in addition to creating more traffic on their website.
  • Know what the typical search results page looks like. A search engine's results include SERP,SERPS, or "THE SERPS."
  • Know the benefits of partnering with a consultant or agency that specializes in paid search so you can help your client get a ranking boost.
  • Know about Google's guidelines. Google has guidelines known as the Google Webmaster Guidelines that everyone selling SEO services should become aware of.

Tip #4: Educate Yourself On The Facts

  • Local map listings are based on location and can be very competitive. The success of your map listing relies on the reviews and the number of times a business's information appears on a website.
  • Selling SEO services is a strategy that takes time. You can't rush the process. The client should also understand this because it is important to know that their website will not have a successful SEO ranking right away.
  • Your content needs to not only be good, but unique. Think of creative ways of sending your message across. It is important to grab a website visitor's attention.
  • Make sure your client tells you everything you need to know about their website. You need to become aware of their customer base and all other information.
  • Local businesses must be consistent with their NAP data. This includes their company name, main phone number, and address.
  • Consider opening satellite offices. This will help your client's business appear in a local listing of a city their business is not a part of, which creates more traffic.
  • Have a mobile version of your website to attract more users.
  • Make sure your website loads quickly. You don't want your visitors to get bored waiting for your website page to pop up on their screen. 

Follow these tips and watch your SEO rankings hit an all time high! For more information on how to successfully sell SEO services, contact us at 646-450-2431 or at info@getmeseo.com. 

-

 

How Artificial Intelligence is Changing SEO in 2018

Artificial Intelligence has been shaping the Internet for years now, allowing computers to run complicated programs and search through data, display it, and report analytics about it. Here are some ways in the past year it’s been shaping the future of SEO:

  • SEO is getting smarter by learning from each iteration, meaning it is now harder for companies to put out content that is not relevant to their users and trick users in order to be at the top of the results page.
  • The content on the page can now be automated, with companies choosing what order to have a particular user view their content. This creates new marketing and targeting opportunities.
  • AI allows companies to display ads to their webpages, getting paid without having to charge the user anything. This allows companies to achieve greater revenue than just the site alone.
  • Different versions of a landing page can now be viewed with different headlines. This can be helpful to see which version is converting better
  • AI can create quizzes that pop up on your website so the user can tell you more about them