How To Sell SEO Leads So You Can Succeed

Selling local or exclusive SEO leads is a successful business tool when done correctly. Some professional advice for selling and buying leads is listed below for optimal business growth. So if you’re looking to start a “SEO leads for sale” business, follow these tips.

  1. Know What You’re Selling: Establish an expertise in your field of interest. Whether it’s something you’ve wanted to learn about or something you have passion for, get so familiar with every part of this field. Know it in its entirety, inside and out. It’s easier to learn and create a business plan when you really understand the industry. This way when a company comes and talks to you, you have all the right information. Get specific with details, subfields, and in-between subjects. You are seen as a interesting and prospective candidate to buy SEO leads from when you are specific with a certain category.
    1. Not sure what you’re interested in? go with what SEO leads are common in your area
  2. Before You [Lead] In, Remember Customers Come First: Some ethical promises you can make to yourself and to future clients lies in your professionalism. Don’t try to sell your leads or business to someone who would hurt from it realistically. Remember that each business is unique in which that their problems may not always be obvious to you. Hear the clients or customers outright first, and then decide whether or not your services would be the right solution.
    1. Also remember the complexities of SEO language. Familiarize them with leads and revenue, but don’t get so technical with jargon.
  3. Become Established: Brand Yourself. At this point of your expertise you should brand yourself! It’s an exciting accomplishment to create a name and market yourself. Doing so will help people refer to your work, which establishes you as a marketing professional.
    1. Create a website and social media- and post #frequently.
    2. Blog and Forum: blogs and forums are usual for you sharing your [-s and others] knowledge and information on your SEO business. You can also meet potential clients this way by allowing answer forums.
    3. Share beneficial content about something that may help other businesses. Widely shared content is empirical to SEO Lead Marketing in that you are supporting other businesses. You can get customers with a newsletter for other businesses to reach out
  4. Partner Up! Businesses thrive by helping others. Finding other companies that you like and work well with is beneficial.
    1. Working or partnering up with complimentary businesses helps everyone. If another business has a client that is looking for a service you provide, that business with recommend you, and vice-versa. Everyone wins!
  5. Provide Solutions with your expertise. Before launching your plan to a business, get to know their company inside and out. See what tags they use, how they’re doing, and find out specific details on basic information on what they offer.
  6. LEAD Generation: Establish a lead generation by following these steps
    1. phone calls: not everyone is good at it. Establish a phone call protocol that works and gets you business deals.
    2. Send mail: email or direct mail still works. Add a few tips or “did you know” information to teach them something new
    3. Be visible online and post referrals
    4. Put out old fashioned advertisements. Magazines, newspapers, billboards, and any other marketing idea you’d like to have your business featured on!

 

Hopefully these tips help you generate and sell leads so you can succeed! For more information, stay tuned with GetMeSEO’s blog content that seeks to help your successful business grow. If you have any questions, call 646-450-2431 or click here and fill out the forum! We look forward to working with you.

Gain SEO Clients With This Helpful Advice

Find The Right Clients

Finding SEO clients is obtained easily when you have the right target audience and offer the correct advice. The world of business is large and ever growing, so different businesses offer different services, and different businesses are looking for different services. No one wants to be bothered by a company that is offering something they aren’t looking for, so why waste yours or anyone’s time, right? Following this advice can help you find the right target audience and turn them into clients.

First, you’ll have to go after your target audience if they aren’t coming to you. If your advertisements aren’t working or you’re not ranking high on an organic search, find potential clients. Make a list of SEO related keywords, both generic and specific phrases, that you specialize in. Using specific and generic keywords will lead you to clients in need of the help that you offer.

In your search for your target customers:

  1. Determine the standard of the search
  2. Find people in need of SEO help
  3. Reach out to them with the help you offer.

You can find clients on business related websites, in forums and question blogs spots. Some websites include LinkedIN Pulse Posts, DigitalPoint Forums, MOZ, SearchEngineLand, just to name a few out of many. Through these websites, you can find comments/questions that you can answer and build a client base.

A fast way to sift through these sites is to follow this step: use site:example.com with your keyword in the search engine to locate the questions/comments related to your service. It will look like this:
site:example.com “your keyword”

So, for example, type in site:linkedin.com/pulse “best seo companies” and see the plethora of questions/comments/posts related to SEO. Again, place your key word in quotations and that will maximize your search to relations of your service. Use the “tools” button on the search page to filter out webpages for your recency desires.

For questions and comments that have not been posted, but you feel are important, write blog posts or web content that would answer such questions. If you’re asking it, someone else is thinking it!

At this point you should be able to find the right target audience, even if you’ve had to filter out some other potential audiences.

Before You Pitch Your Service:

Now that you found some potential clients, you have to build rapport and trust before trying to sell your product. Give free advice such as helpful keywords, or letting them know which keywords don’t work. When answering a prospects question give them keywords or a free audit without them even asking. Run their site through an SEO auditor and send them the results. Audits help analyze the right target audience, and also helps the client become aware of the problems of their site that they don’t already know. Upon their excitement, you can pitch your service after revealing to them their problems and of any consequences. Make a video or eBook with helpful hints, tips, and suggestions. This could be as simple as a DIY, advice on a business strategy, or just about your business or service. Remember that it should NOT be a sales pitch until they realize they need your help.

Be Ready:

Stay available and be reliable to help these clients. This will get you ranked higher in search engines, grow your customer and client base, and give your business an outstanding name. Although this advice is time consuming, the results are well worth it. We all know how long it took Rome to be built, so why not give your business the time to grow. Dedicate time and effort into optimizing your organic search, finding the right target audience, and giving them what they ask for, without having them ask. Following this advice will bring your more clients that allows your business to grow and excel.

For more questions and information about SEO and getting SEO clients, contact us at GetMeSEO by calling 646-450-2431. We look forward to helping you grow your business!

Congrats on WordPress’ 10 Year Anniversary

wordpress-10th-anniversayWe’ve been with ya a long time WordPress. We have had ups, downs, separations, malware infections and hacked sites. We (The Community) made WordPress what it is today. What started out as a simple blogging platform morphed into something much much more bigger. They power 18% of the world wide web for crying out loud. I found myself blogging in WordPress in 2007, after many blogs later learning some code, checking out some cool must have plug ins(sexy bookmarks, all in one seo, contact form 7 anyone?) found myself using it on any new idea i had and suggesting it to power most of my clients sites.

I have been a long supporter of WordPress for its convenience, its accessibility and its backend which you can customize and make your web editing, developing, writing, organizing much easier for you. Way to go Matt and the team and i hope 10 years from now you got 50% of the web down pat!