SEO Basics: Essentials For Optimizing Your Seo

Are you interested in learning the SEO basics? Get Me SEO has all of the essentials on getting the most out of your search engines.

1) Relevancy

Search engines will give you the most relevant results to a searcher’s query. Relevance is one of the primary SEO basics every business owner should be aware of.

Search engines have integral algorithms that allow for the search queries to be relevant. There are factors that greatly influence these results. These factors coincide with a user’s search history, time of day/year, and other similar factors.

2) Content Quality

Latest research from Search metrics on ranking factors give an indication that Google is moving further towards longer-form content that understand a visitor’s intention as a whole. Instead of using keywords to create content that are based on well-known search engines. The main point is to concentrate on the user experience as opposed to only focusing on keywords.

3) A User’s Experience 

There are many SEO benefits from a positive user experience. You need a site that is easily navigable and will allow a form of a clearly searchable site with relevant internal linking and related content. All the stuff that keeps visitors on your webpage and hungry to explore further.

4) A Site’s Speed

How quickly your webpages load is increasingly becoming a differentiator for search engines. Google may soon start labeling results that are hosted on Accelerated Mobile Page (AMP) so this may possibly be the ‘mobilegeddon’ of 2016. Speaking of which…

5) Cross-device compatibility

Keep in mind that Google has mentioned that responsive design is its preferred method of mobile optimization.

6) Internal linkage 

We have discussed and focused on the benefits of ensuring your site’s navigation is basic and simple to use. However, editors and writers can carry-out when publishing articles to help push traffic around the site that may lead to higher trust signals for Google: internal linking.

Internal linking may have some advantages:

It provides your audience with further reading options. As long as they’re relevant and you use clear anchor text (the clickable highlighted words in any give link). This can help reduce your bounce rates.

It helps improve your ranking with certain keywords. If we want this article to rank for the term ’SEO basics’ then we can begin linking to it from other posts using variations of similar anchor text. This tells Google that this post is relevant to people searching for ‘SEO basics’. Some experts recommend varying your anchor text pointing to the same page as Google may see multiple identical uses as ‘suspicious’.

It helps Google crawl and index your site. Those little Googlebots that are sent out to fetch new information on your site will have a better idea of how useful and trustworthy your content is, the more they crawl your internal links.

7) Authority

An authority website is a site that is trusted by its users, the industry it operates in, along with other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.

However as the Searchmetrics research suggests, year-on-year correlations between the back links and rankings tend to decrease. This indicates that perhaps over time, ‘links’ may no longer carry such great importance.

There’s a good argument raging in the comments to this recent piece on links as a marketing KPI, which offers some diverse views on the subject.

8) Title tags and Meta Descriptions 

Having a meta description won’t necessarily improve your ranking on the SERP. However, a meta description can definitely be something you could use prior to publishing an article. Meta descriptions can aid in increasing your chances of a searcher clicking on your result!

If you are unaware of what the meta description is, it is a short paragraph of text that appears below our page’s URL in the search results. It is also something that you must have complete control of in regards to your CMS.

For more information, click here. 

Google Speed Update Now Available for Mobile Users

Previously, Google's "Speed Update" was only a factor for desktop users. Fast-loading pages was always a recommendation for mobile sites, however, it was never used in ranking on Google. Now, speed at which a piece of content loads plays a factor in search results.

This new update is most important for website owners and SEOs to take into consideration. Also worth noting is that Google has said this update will only affect the slowest of mobile sites.

However, this update will not prevent slow loading mobile sites from showing up in Google rankings, because if a slow loading page happens to contain the most relevant content to a user, it may still rank in search results. Relevancy will always be key.

AdWords Gets a Makeover

Image result for google adsGoogle Ads, or AdWords, has always had frequent product updates, with more automated features, allowing us to have similar results with less manual work. Along with Google’s recent rebranding from AdWords to Google Ads, they also announced the arrival of a new automated campaign type for small businesses called Smart Campaigns. It can produce significantly better results, with businesses being able to choose from varying levels of automation. Smart Campaigns will start automating ads and landing page generation based on data from Google My Business (GMB), as well as other user-selected images. So what needs to be done by the user? Budgets, target location, and language can be managed by the advertiser, but realistically they won’t change after a campaign is set up.

In May 2015, Universal App campaigns helped advertisers get more installs of their app or drive in-app conversions. It is one of the first fully automated campaign type in Google Ads. Google manages bidding, targeting and creatives and works to achieve the maximum results for the desired goal within the budget set by the advertiser. For this, advertisers just need to select a daily budget, a target cost per result and location and language targets. Google also asks for a few ad text ideas as well as some optional images, videos, and HTML5 assets to give their ad-generation system some ideas for a starting point, and the system does the rest!

There are seven automated bidding strategies from Google that help advertisers reach a variety of business goals with minimal work. Three of these are based on a mechanism called Smart Bidding, where Google uses machine learning to predict which clicks are most likely to drive conversions and conversion value. For this, automatic bidding should not be considered fully automated, as targets should be adjusted for factors that its automation doesn’t consider. How do they help? They remove the need for additional calculations that advertisers used to do manually. But because targets can change based on factors that Google has no insight into, these automated bid systems will perform best when they’re managed by people who are aware of what is best for the business.

For advertisers with large sites, Dynamic Search Ads (DSAs) offer an automated solution that targets ads to relevant queries, with relevant ads and the right landing page. The advertiser can choose whether to include all the pages from their site that are in the Google index or just pages in a feed, and Google then automatically targets the ads and shows the ads with an automatic headline.

There are many other automations, with the new automations getting the word “Smart” in front of them, like Smart Campaigns or Smart Bidding. Today, July 10, Google will host Google Marketing Live, the annual launch for new ads and analytics products, so be on the watch for some up and coming technology!

SEO Tips for 2018!

The SEO landscape is ever changing, with new tips and tricks given to help improve your company’s standing. The one thing that has always been constant has been links, with companies trying to accumulate as many links as possible.

However, links might not be helping your site’s ranking or visibility too much. Google’s John Mueller said, “SEOs often focus on links too much, it doesn’t always help their sites in the long run or is probably not the most efficient thing to do to promote a website.”

Here are some things you could do instead of collecting links for your company:

Create quality video content. Fifty-five percent of all Google searches bring up videos in the results. Video content is quickly becoming more and more popular, set to make more than 80% of web traffic by 2021. People aren’t just watching more videos, Google is prioritizing pages with videos embedded in them.

Spend more time on on-page optimization. Although keywords and keyword density worked well in the past, as AI becomes more widely adopted, voice search is gaining in traction. So instead of focusing on just words, focus on keywords and phrases the way that people say them. These long tail keywords were not widely accepted in the past, but now sites that are preparing to be voice search friendly are getting ahead.

Invest in technical SEO. Usually the site’s performance and usability are directly proportional with the number of links you have. Site speed is one of the most important factors of SEO. More than half of all web users abandon a site that does not load in at least three seconds. The content of the page does not matter if the page loads slowly. Google also prioritizes websites that are secure, and from next month onwards, all sites that are HTTP only will be marked as not secure. Also, keep in mind that more browsing is done than desktops, so make sure your site is optimized for mobiles with AMP pages that Google gives points to. 

All in all, links still matter, but not if you’re linking to a thin site with a slow load that has shallow content and multiple errors. Instead of focusing all your time looking for links, make sure your content and website are optimized and ready for these changes.

For more information, click here.

Tips For Successfully Selling SEO Services

Drawing Sales Going Up

https://www.social-experts.net/social-selling-hit-sales-target/

Selling SEO services can be made a lot easier if you follow these tips.

Tip #1: Teach Your Client

The first step in selling SEO services involves teaching your client how SEO works. You need to build a good relationship with your client by educating them on what the agency or consultant will be doing. Consequently, more clients will be willing to pay more for their SEO services. If they become informed on how difficult it can be to successfully sell SEOs, they will want to invest more money into it. 

Tip #2: Be Honest And Transparent

Tell your clients what you are doing. If the client wants a list of every step you are taking when creating their website, make it for them. It is important to be honest with clients when they ask for details. You want your client to trust you and the work you are putting into their website.

Tip #3: Know Everything There Is To Know

  • Know your searcher's intent.
  • Know why a specific search query or keyword is not showing up. Search engines gear the search results towards the preference of each user.
  • Know that great SEO services get more sales or leads for the client's business in addition to creating more traffic on their website.
  • Know what the typical search results page looks like. A search engine's results include SERP,SERPS, or "THE SERPS."
  • Know the benefits of partnering with a consultant or agency that specializes in paid search so you can help your client get a ranking boost.
  • Know about Google's guidelines. Google has guidelines known as the Google Webmaster Guidelines that everyone selling SEO services should become aware of.

Tip #4: Educate Yourself On The Facts

  • Local map listings are based on location and can be very competitive. The success of your map listing relies on the reviews and the number of times a business's information appears on a website.
  • Selling SEO services is a strategy that takes time. You can't rush the process. The client should also understand this because it is important to know that their website will not have a successful SEO ranking right away.
  • Your content needs to not only be good, but unique. Think of creative ways of sending your message across. It is important to grab a website visitor's attention.
  • Make sure your client tells you everything you need to know about their website. You need to become aware of their customer base and all other information.
  • Local businesses must be consistent with their NAP data. This includes their company name, main phone number, and address.
  • Consider opening satellite offices. This will help your client's business appear in a local listing of a city their business is not a part of, which creates more traffic.
  • Have a mobile version of your website to attract more users.
  • Make sure your website loads quickly. You don't want your visitors to get bored waiting for your website page to pop up on their screen. 

Follow these tips and watch your SEO rankings hit an all time high! For more information on how to successfully sell SEO services, contact us at 646-450-2431 or at info@getmeseo.com. 

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How Artificial Intelligence is Changing SEO in 2018

Artificial Intelligence has been shaping the Internet for years now, allowing computers to run complicated programs and search through data, display it, and report analytics about it. Here are some ways in the past year it’s been shaping the future of SEO:

  • SEO is getting smarter by learning from each iteration, meaning it is now harder for companies to put out content that is not relevant to their users and trick users in order to be at the top of the results page.
  • The content on the page can now be automated, with companies choosing what order to have a particular user view their content. This creates new marketing and targeting opportunities.
  • AI allows companies to display ads to their webpages, getting paid without having to charge the user anything. This allows companies to achieve greater revenue than just the site alone.
  • Different versions of a landing page can now be viewed with different headlines. This can be helpful to see which version is converting better
  • AI can create quizzes that pop up on your website so the user can tell you more about them

New Website? No problem!

Having a search engine optimized website could be the difference from getting the traffic you want or staying invisible. SEO traffic takes up 70% of a company’s overall traffic, so it needs to be taken very seriously. This means a strong SEO foundation needs to be built from day one. Even if you don’t know anything about SEO, it is very easy to learn. Here are a couple tips to build a strong foundation for your website:

  • Narrow your niche: Determine who is going to view your website. The more you narrow down and define your niche, the easier it will be to cater to their needs and optimize your site. Here are a couple questions you could ask yourself:
    • Who is your ideal customer?
    • What do they do for a living?
    • What gender and age are they?
    • Where do they live?
    • What’s their favorite way to receive information?
    • What buzzwords are used often?
    • Who else are they following?
      Knowing your potential audience helps a website get popular quickly, as long as you focus on catering to your niche and your niche only.
  • Prioritize mobile: Google has switched over to mobile-first indexing, as about 60% of searches are carried out on mobile devices. This means that the mobile versions of websites are being indexed before desktop versions.
  • Make sure your website is fast: Google announced a new ranking algorithm specifically for mobile search known as the “speed update”, meaning mobile sites should be given the same treatment as desktop sites. Statistics show that if a website takes more than 3 seconds to load, 40% of visitors will leave your website and 80% of those visitors won’t return. How can you improve mobile pages’ loading speed?
    • Use a browser cache
    • Compress all images
    • Use a content delivery network (CDN), which reduces latency and makes your website load up to three times faster
  • Have a Plan for Content: Makes sure your content is aligned with your business objectives in a organized manner
  • Optimize On-Page SEO: Create high-quality content that uses keywords that matches your user’s intent
  • Set up Google Analytics: ensures you are collecting data from the beginning in order to see who is viewing your page, how they found it, and the number of sessions, as well as who is linking to your page and what content is being linked the post
  • Create a Sitemap: Sitemaps help your site more visible to search engines and provides users with more accurate search results. It also helps your site get indexed and ranked, with the highest rankings getting the most organic traffic.

The death of an SEO salesman

I will start this by saying that I love this industry. I get to meet a lot of characters from all over the world, both good and bad, local and online. I met this character James Wabel online after he purchased some SEO leads about 2 years ago to this day. James wanted to try some leads out. From what I can tell, I believe he was fairly new to the industry and up in age in his 60's.

The phone call that started it all

Over the phone, he had a very distinguished voice that I can still hear to this day. He mentioned something about a SEO platform that he and a few guys use to sell that did most of the offsite SEO work for you. All you have to do was install a plugin - either WordPress or html/php - and it links your site to relevant sites in the same industry and makes subpages based on your keywords. Nothing mind-blowing, but very convenient and time-saving. Plus, there are tens of thousands of sites in there, and the guys do a good job at quality control.

So he bought some SEO leads. I was naturally intrigued by this platform and decided to try it out as well. He was a good salesman because all he did was mention it, and I knew I needed it. We did a conference demo call and did some free trials and paid trials, and the platform worked pretty well most of the time. I learned these things: It depends on competition, and don't try super hard keywords on low authority sites right away. But for local and semi-competitive key terms, it worked wonders.

Free SEO trials as a sales tactic works

James introduced me to the Free SEO Trial technique. Just offer the potential client the first 30 days free with no money upfront and no credit cards. I am quoting him on the script we wrote here.

"We are so confident we can help you we are willing to do a 30 day free trial on our SEO platform. NO CONTRACTS, NO CREDIT CARD NUMBERS AND NO UPFRONT MONEY!! You have nothing to lose and knowledge to GAIN!" - James Wabel.

This technique works because you build the clients trust and then they can see your results. Yes, it sucks that you don't get paid in 30 days as well as the risk of not getting paid at all. But hey, no risk no reward. Over time, I found out the success rate this way is much higher than trying to get paid upfront. Hey, go figure!

I decided to put most of my clients on the platform and everyone had success with it. Some more than others. This platform solved the age-old SEO problem of finding relevant, quality backlinks related to your industry. We were both making money but life got in the way. I was going through a lot of personal issues with bad partners. Then I found out he was battling cancer. He would call me sometimes slurring his words and I thought he was hitting the bottle. Later I found out it was his medication that was making him do that.

I wished him the best and hoped he would beat it. This was in the summer of 2016. From what I knew about James, he cared a lot about providing for his family and was still working hard while battling his illness. Anyone who knows me knows that 2016 was the worst year of my life mentally. Starting a new business, getting involved with partners and people that I shouldn't have, business partner disputes, being extorted, lied to, etc. I can go on. I fell out of touch with James, but continued to use the platform here and there and still thought of him.

Sell to the sellers Chris!

I was on my way to work this week, and I remembered something he said to me that popped into my head when thinking strategies and sales techniques.

Sell to the sellers, now that's sexy!

This is true when you look at people like Alex Becker, Russel Brunson, Neil Patel and even Tai Lopez. The majority started out providing SEO to clients/businesses or themselves, and now what do they do? They sell to people like you and me who provide client services and rake in millions. So I decided to start selling the platform to agencies instead of businesses/clients. Because instead of getting 1 sale here and there, sellers will bring their whole clientele to the table. It's not rocket science, just basics.

So as I was on the bus passing the Flatiron Building. I decided to see what's up with my man James...Sadly I read James Bruce Wabel, 68, of Wilkesboro passed away Friday, Nov. 24, 2017, at Wilkes Senior Village.

Damn. Too late. No words left.

Converting SEO Leads Into Clients

In many cases, business owners are often unaware of terms such as SEO when you are cold calling in hopes of acquiring them as a client; this just leads to getting the phone hung up in your face.

This is where we come in. At Get Me SEO, we do the hard work for you. We have already done the research on these companies and checked out their website on Google to see what keywords they are ranking for. This takes the guessing game out, and eliminates the cold calling in search for potential clients, that may be wasting your precious time.

While it is true that many businesses (and people, in general) don't like unwanted communication, we have already communicated with these companies to know they are searching for the right agency to help grow their business. Therefore, they will be looking out for you!

What sets us apart from other SEO lead agencies is that we do not share leads with other companies; our leads are always exclusively sold, which means you will never have to worry about another competitor calling your potential client. After all, exclusive leads convert 75% better than shared leads, based on industry tests.

 

How To Sell SEO Leads So You Can Succeed

Selling local or exclusive SEO leads is a successful business tool when done correctly. Some professional advice for selling and buying leads is listed below for optimal business growth. So if you're looking to start a "SEO leads for sale" business, follow these tips.

  1. Know What You're Selling: Establish an expertise in your field of interest. Whether it's something you've wanted to learn about or something you have passion for, get so familiar with every part of this field. Know it in its entirety, inside and out. It's easier to learn and create a business plan when you really understand the industry. This way when a company comes and talks to you, you have all the right information. Get specific with details, subfields, and in-between subjects. You are seen as a interesting and prospective candidate to buy SEO leads from when you are specific with a certain category.
    1. Not sure what you're interested in? go with what SEO leads are common in your area
  2. Before You [Lead] In, Remember Customers Come First: Some ethical promises you can make to yourself and to future clients lies in your professionalism. Don't try to sell your leads or business to someone who would hurt from it realistically. Remember that each business is unique in which that their problems may not always be obvious to you. Hear the clients or customers outright first, and then decide whether or not your services would be the right solution.
    1. Also remember the complexities of SEO language. Familiarize them with leads and revenue, but don't get so technical with jargon.
  3. Become Established: Brand Yourself. At this point of your expertise you should brand yourself! It's an exciting accomplishment to create a name and market yourself. Doing so will help people refer to your work, which establishes you as a marketing professional.
    1. Create a website and social media- and post #frequently.
    2. Blog and Forum: blogs and forums are usual for you sharing your [-s and others] knowledge and information on your SEO business. You can also meet potential clients this way by allowing answer forums.
    3. Share beneficial content about something that may help other businesses. Widely shared content is empirical to SEO Lead Marketing in that you are supporting other businesses. You can get customers with a newsletter for other businesses to reach out
  4. Partner Up! Businesses thrive by helping others. Finding other companies that you like and work well with is beneficial.
    1. Working or partnering up with complimentary businesses helps everyone. If another business has a client that is looking for a service you provide, that business with recommend you, and vice-versa. Everyone wins!
  5. Provide Solutions with your expertise. Before launching your plan to a business, get to know their company inside and out. See what tags they use, how they're doing, and find out specific details on basic information on what they offer.
  6. LEAD Generation: Establish a lead generation by following these steps
    1. phone calls: not everyone is good at it. Establish a phone call protocol that works and gets you business deals.
    2. Send mail: email or direct mail still works. Add a few tips or "did you know" information to teach them something new
    3. Be visible online and post referrals
    4. Put out old fashioned advertisements. Magazines, newspapers, billboards, and any other marketing idea you'd like to have your business featured on!

 

Hopefully these tips help you generate and sell leads so you can succeed! For more information, stay tuned with GetMeSEO's blog content that seeks to help your successful business grow. If you have any questions, call 646-450-2431 or click here and fill out the forum! We look forward to working with you.