Tips For Turning Leads Into Buyers
Marketing agencies looking to increase sales and buyers will benefit from buying SEO leads. Many agencies may have the tools for a successful business, but have no idea how to get SEO leads or how to turn leads into sales. Together with social media, finding key words relevant to what you’re marketing can guarantee exclusive SEO leads becoming yours.
Leads are your potential buyers, as most salespeople are aware of. When you want to grow your business, using SEO is optimal for success as it can increase the chances of your webpage moving to the first page of Google. Only a small percentage of people will search the second or third page of a Google search before changing their verbiage. We sell SEO services to move you higher on the search engine, ethically.
In order to get a lead to become a buyer, there are some steps to follow:
Familiarize Yourself with the business that you want to sell to. Have an idea of the business model, the person you’d be talking to, and who their target audience is. This will not only increase chances of a sale, but also built rapport and trust between you and your client. Some companies suggest getting to know this information to build trust, avoid pointless questions, and to make sales, of course!
Call and Call and Call… and Call! Basically, keep calling. We all have different, busy, crazy schedules. There is no way of telling when someone’s day off is, or their lunch break, or when they even start or finish working. Therefore, when you have a potential client, call many times throughout the first day (such as 6-8 times) and end the day with an email. Be persistent! Let them know in the email exactly what you are looking to sell. Offer to run a free audit, if necessary. Sometimes, letting a business know where they already stand makes them more interested to ask for help.
Also, following up a lot is not as annoying as it seems. When people are busy, it may take them a while to answer their phone.
Stay Focused, The point of getting to know them before talking to them is so that you don’t have to ask them questions about their product or life for that matter. You can talk straight forwardly, ask ask them what they want for their business (to grow, stay the same, increase products, etc). Allow them to realize we can help any company, small or large. Show them how even a free audit on their webpage can increase the number of leads simply by having people fill out their contact information. Give them proof for how other leads (and clients) have had great business success since their SEO investment.
Don’t Let Them Fool YOU. You’re the salesperson, so be persistent but also don’t let them yes you to death with no sale agreement. Be honest about what their budget would get them or let them know how much it would cost them if they want ___ and ___ done in x amount of time. This saves time and energy. Allowing potential clients to know what your SEO lead is and understanding their budget is a for sure way of telling whether or not they will become a buyer.
Social Media & Websites. Get clients familiar with social media if they aren’t already. Social media can be linked to their webpages and vice-versa. We offer to work with our clients social media pages and webpages to increase their sales. Improving their social media and webpages is essential for their success and for your success.
For more information on how to obtain SEO leads, contact me at 646-450-2431 or email us at [email protected]. Our goal is to help you increase your business, to turn leads into buyers, and to move your business higher on search engines.