SEO Basics: Essentials For Optimizing Your Seo

Are you interested in learning the SEO basics? Get Me SEO has all of the essentials on getting the most out of your search engines.

1) Relevancy

Search engines will give you the most relevant results to a searcher’s query. Relevance is one of the primary SEO basics every business owner should be aware of.

Search engines have integral algorithms that allow for the search queries to be relevant. There are factors that greatly influence these results. These factors coincide with a user’s search history, time of day/year, and other similar factors.

2) Content Quality

Latest research from Search metrics on ranking factors give an indication that Google is moving further towards longer-form content that understand a visitor’s intention as a whole. Instead of using keywords to create content that are based on well-known search engines. The main point is to concentrate on the user experience as opposed to only focusing on keywords.

3) A User’s Experience 

There are many SEO benefits from a positive user experience. You need a site that is easily navigable and will allow a form of a clearly searchable site with relevant internal linking and related content. All the stuff that keeps visitors on your webpage and hungry to explore further.

4) A Site’s Speed

How quickly your webpages load is increasingly becoming a differentiator for search engines. Google may soon start labeling results that are hosted on Accelerated Mobile Page (AMP) so this may possibly be the ‘mobilegeddon’ of 2016. Speaking of which…

5) Cross-device compatibility

Keep in mind that Google has mentioned that responsive design is its preferred method of mobile optimization.

6) Internal linkage 

We have discussed and focused on the benefits of ensuring your site’s navigation is basic and simple to use. However, editors and writers can carry-out when publishing articles to help push traffic around the site that may lead to higher trust signals for Google: internal linking.

Internal linking may have some advantages:

It provides your audience with further reading options. As long as they’re relevant and you use clear anchor text (the clickable highlighted words in any give link). This can help reduce your bounce rates.

It helps improve your ranking with certain keywords. If we want this article to rank for the term ’SEO basics’ then we can begin linking to it from other posts using variations of similar anchor text. This tells Google that this post is relevant to people searching for ‘SEO basics’. Some experts recommend varying your anchor text pointing to the same page as Google may see multiple identical uses as ‘suspicious’.

It helps Google crawl and index your site. Those little Googlebots that are sent out to fetch new information on your site will have a better idea of how useful and trustworthy your content is, the more they crawl your internal links.

7) Authority

An authority website is a site that is trusted by its users, the industry it operates in, along with other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.

However as the Searchmetrics research suggests, year-on-year correlations between the back links and rankings tend to decrease. This indicates that perhaps over time, ‘links’ may no longer carry such great importance.

There’s a good argument raging in the comments to this recent piece on links as a marketing KPI, which offers some diverse views on the subject.

8) Title tags and Meta Descriptions 

Having a meta description won’t necessarily improve your ranking on the SERP. However, a meta description can definitely be something you could use prior to publishing an article. Meta descriptions can aid in increasing your chances of a searcher clicking on your result!

If you are unaware of what the meta description is, it is a short paragraph of text that appears below our page’s URL in the search results. It is also something that you must have complete control of in regards to your CMS.

For more information, click here. 

SEO Tips for 2018!

The SEO landscape is ever changing, with new tips and tricks given to help improve your company’s standing. The one thing that has always been constant has been links, with companies trying to accumulate as many links as possible.

However, links might not be helping your site’s ranking or visibility too much. Google’s John Mueller said, “SEOs often focus on links too much, it doesn’t always help their sites in the long run or is probably not the most efficient thing to do to promote a website.”

Here are some things you could do instead of collecting links for your company:

Create quality video content. Fifty-five percent of all Google searches bring up videos in the results. Video content is quickly becoming more and more popular, set to make more than 80% of web traffic by 2021. People aren’t just watching more videos, Google is prioritizing pages with videos embedded in them.

Spend more time on on-page optimization. Although keywords and keyword density worked well in the past, as AI becomes more widely adopted, voice search is gaining in traction. So instead of focusing on just words, focus on keywords and phrases the way that people say them. These long tail keywords were not widely accepted in the past, but now sites that are preparing to be voice search friendly are getting ahead.

Invest in technical SEO. Usually the site’s performance and usability are directly proportional with the number of links you have. Site speed is one of the most important factors of SEO. More than half of all web users abandon a site that does not load in at least three seconds. The content of the page does not matter if the page loads slowly. Google also prioritizes websites that are secure, and from next month onwards, all sites that are HTTP only will be marked as not secure. Also, keep in mind that more browsing is done than desktops, so make sure your site is optimized for mobiles with AMP pages that Google gives points to. 

All in all, links still matter, but not if you’re linking to a thin site with a slow load that has shallow content and multiple errors. Instead of focusing all your time looking for links, make sure your content and website are optimized and ready for these changes.

For more information, click here.

Tips For Successfully Selling SEO Services

Drawing Sales Going Up

https://www.social-experts.net/social-selling-hit-sales-target/

Selling SEO services can be made a lot easier if you follow these tips.

Tip #1: Teach Your Client

The first step in selling SEO services involves teaching your client how SEO works. You need to build a good relationship with your client by educating them on what the agency or consultant will be doing. Consequently, more clients will be willing to pay more for their SEO services. If they become informed on how difficult it can be to successfully sell SEOs, they will want to invest more money into it. 

Tip #2: Be Honest And Transparent

Tell your clients what you are doing. If the client wants a list of every step you are taking when creating their website, make it for them. It is important to be honest with clients when they ask for details. You want your client to trust you and the work you are putting into their website.

Tip #3: Know Everything There Is To Know

  • Know your searcher's intent.
  • Know why a specific search query or keyword is not showing up. Search engines gear the search results towards the preference of each user.
  • Know that great SEO services get more sales or leads for the client's business in addition to creating more traffic on their website.
  • Know what the typical search results page looks like. A search engine's results include SERP,SERPS, or "THE SERPS."
  • Know the benefits of partnering with a consultant or agency that specializes in paid search so you can help your client get a ranking boost.
  • Know about Google's guidelines. Google has guidelines known as the Google Webmaster Guidelines that everyone selling SEO services should become aware of.

Tip #4: Educate Yourself On The Facts

  • Local map listings are based on location and can be very competitive. The success of your map listing relies on the reviews and the number of times a business's information appears on a website.
  • Selling SEO services is a strategy that takes time. You can't rush the process. The client should also understand this because it is important to know that their website will not have a successful SEO ranking right away.
  • Your content needs to not only be good, but unique. Think of creative ways of sending your message across. It is important to grab a website visitor's attention.
  • Make sure your client tells you everything you need to know about their website. You need to become aware of their customer base and all other information.
  • Local businesses must be consistent with their NAP data. This includes their company name, main phone number, and address.
  • Consider opening satellite offices. This will help your client's business appear in a local listing of a city their business is not a part of, which creates more traffic.
  • Have a mobile version of your website to attract more users.
  • Make sure your website loads quickly. You don't want your visitors to get bored waiting for your website page to pop up on their screen. 

Follow these tips and watch your SEO rankings hit an all time high! For more information on how to successfully sell SEO services, contact us at 646-450-2431 or at info@getmeseo.com. 

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How Artificial Intelligence is Changing SEO in 2018

Artificial Intelligence has been shaping the Internet for years now, allowing computers to run complicated programs and search through data, display it, and report analytics about it. Here are some ways in the past year it’s been shaping the future of SEO:

  • SEO is getting smarter by learning from each iteration, meaning it is now harder for companies to put out content that is not relevant to their users and trick users in order to be at the top of the results page.
  • The content on the page can now be automated, with companies choosing what order to have a particular user view their content. This creates new marketing and targeting opportunities.
  • AI allows companies to display ads to their webpages, getting paid without having to charge the user anything. This allows companies to achieve greater revenue than just the site alone.
  • Different versions of a landing page can now be viewed with different headlines. This can be helpful to see which version is converting better
  • AI can create quizzes that pop up on your website so the user can tell you more about them

New Website? No problem!

Having a search engine optimized website could be the difference from getting the traffic you want or staying invisible. SEO traffic takes up 70% of a company’s overall traffic, so it needs to be taken very seriously. This means a strong SEO foundation needs to be built from day one. Even if you don’t know anything about SEO, it is very easy to learn. Here are a couple tips to build a strong foundation for your website:

  • Narrow your niche: Determine who is going to view your website. The more you narrow down and define your niche, the easier it will be to cater to their needs and optimize your site. Here are a couple questions you could ask yourself:
    • Who is your ideal customer?
    • What do they do for a living?
    • What gender and age are they?
    • Where do they live?
    • What’s their favorite way to receive information?
    • What buzzwords are used often?
    • Who else are they following?
      Knowing your potential audience helps a website get popular quickly, as long as you focus on catering to your niche and your niche only.
  • Prioritize mobile: Google has switched over to mobile-first indexing, as about 60% of searches are carried out on mobile devices. This means that the mobile versions of websites are being indexed before desktop versions.
  • Make sure your website is fast: Google announced a new ranking algorithm specifically for mobile search known as the “speed update”, meaning mobile sites should be given the same treatment as desktop sites. Statistics show that if a website takes more than 3 seconds to load, 40% of visitors will leave your website and 80% of those visitors won’t return. How can you improve mobile pages’ loading speed?
    • Use a browser cache
    • Compress all images
    • Use a content delivery network (CDN), which reduces latency and makes your website load up to three times faster
  • Have a Plan for Content: Makes sure your content is aligned with your business objectives in a organized manner
  • Optimize On-Page SEO: Create high-quality content that uses keywords that matches your user’s intent
  • Set up Google Analytics: ensures you are collecting data from the beginning in order to see who is viewing your page, how they found it, and the number of sessions, as well as who is linking to your page and what content is being linked the post
  • Create a Sitemap: Sitemaps help your site more visible to search engines and provides users with more accurate search results. It also helps your site get indexed and ranked, with the highest rankings getting the most organic traffic.

Converting SEO Leads Into Clients

In many cases, business owners are often unaware of terms such as SEO when you are cold calling in hopes of acquiring them as a client; this just leads to getting the phone hung up in your face.

This is where we come in. At Get Me SEO, we do the hard work for you. We have already done the research on these companies and checked out their website on Google to see what keywords they are ranking for. This takes the guessing game out, and eliminates the cold calling in search for potential clients, that may be wasting your precious time.

While it is true that many businesses (and people, in general) don't like unwanted communication, we have already communicated with these companies to know they are searching for the right agency to help grow their business. Therefore, they will be looking out for you!

What sets us apart from other SEO lead agencies is that we do not share leads with other companies; our leads are always exclusively sold, which means you will never have to worry about another competitor calling your potential client. After all, exclusive leads convert 75% better than shared leads, based on industry tests.

 

Value vs Price for SEO

In recent years, the web design and SEO industry has extremely grown. As a result of that there are numerous of SEO and web design companies just started their business.

They mostly offer a lower price than older SEO companies. It makes the digital marketing environment more competitive, but it is meaningful for starting out. On the other side, the problem is this kind of web design and SEO companies take their attention for only cutting the cost of their services. But if your company wants to set up a long term goal in order to increase its brand value, you need to build a strong presence while creating your website. In order to do that, you should find a trustworthy, recommended and certified SEO company. Otherwise even you find a new company which offers you a lower cost, you waste your money and can fail in a long run. In order to avoid this kind of issue, you should be careful about following promises:

Instant Results

Even the best SEO usually takes months to get a good ranking, so there is almost no way to get instant results. And your aim should not be getting results in the short term. If you try to generate immediate results, you will most probably fail. Because the techniques you use to get quick results can be penalized by Google and you can lose rankings which takes longer time to recover.

#1 on Google

If SEO company promises you to get number 1 on Google, it is not certain. And even you achieve that, because of the fast changing environment, it is very hard to stay on Google’s search results.

Guarantees

Because of the constant state of change of the industry, SEO companies cannot be 100% sure that your website will be among the first few listings on the first page on Google search.

Link building services

Link building is a very significant part of SEO. In order to get your website to the top of Google search, you should have inbound links. If you want to have qualified traffic to your website, you need to be sure that while link building process, SEO company uses a white label and ethical services.

Here are some promises that you should be suspicious of:

You need some time for SEO

SEO process takes long time, so instead just doing instant and aggressive campaigns, you need to choose more enduring methods as a part of a long-term success of your business.

Your rankings are not stable

Because of the highly competitive online environment, it is extremely challenging to stay at the  

top. While the algorithms changing, the number of competitors will also change continuously.

SEO services are different

You cannot choose an SEO company by only looking at their price. You should find the best fit for your company that will be a good match for your business. Each SEO company has a different structure with their diversified services.

SOE is critical

Even you have a perfect website, you should drive traffic to your website in order to increase your conversion rate. Yes, you need to invest money in that, but it is a crucial part of this process.

The best way is hiring an SEO company

Even you think that you can do SEO on your own, you will need professionals that have the skill and savvy. It does not as easy as it looks. It takes long time. So the best thing is hiring an SEO company while you are doing your own business. Hiring an SEO team will provide you higher ROI for your website.

 

Welcome to our SEO Lead getting site

We just redesigned our system and made our exclusive seo lead buying easier than ever! Simple click and add whichever seo leads you want to buy, checkout, and these seo leads will be delivered instantly to you!

Can you say awesome! We love seo consultants, we are a breed of our own, go getters and trend setters who are evolving the way business does marketing for the web.

Feel free to purchase a lead or two and give us a try, our seo leads are top quality. Also subscribe to this wicked cool blog for updates on when we add new leads to our system so you can be notified and grab it first before someone else does. We only sell one lead and then its gone, and when its gone its gone.