SEO Basics: Essentials For Optimizing Your Seo

Are you interested in learning the SEO basics? Get Me SEO has all of the essentials on getting the most out of your search engines.

1) Relevancy

Search engines will give you the most relevant results to a searcher’s query. Relevance is one of the primary SEO basics every business owner should be aware of.

Search engines have integral algorithms that allow for the search queries to be relevant. There are factors that greatly influence these results. These factors coincide with a user’s search history, time of day/year, and other similar factors.

2) Content Quality

Latest research from Search metrics on ranking factors give an indication that Google is moving further towards longer-form content that understand a visitor’s intention as a whole. Instead of using keywords to create content that are based on well-known search engines. The main point is to concentrate on the user experience as opposed to only focusing on keywords.

3) A User’s Experience 

There are many SEO benefits from a positive user experience. You need a site that is easily navigable and will allow a form of a clearly searchable site with relevant internal linking and related content. All the stuff that keeps visitors on your webpage and hungry to explore further.

4) A Site’s Speed

How quickly your webpages load is increasingly becoming a differentiator for search engines. Google may soon start labeling results that are hosted on Accelerated Mobile Page (AMP) so this may possibly be the ‘mobilegeddon’ of 2016. Speaking of which…

5) Cross-device compatibility

Keep in mind that Google has mentioned that responsive design is its preferred method of mobile optimization.

6) Internal linkage 

We have discussed and focused on the benefits of ensuring your site’s navigation is basic and simple to use. However, editors and writers can carry-out when publishing articles to help push traffic around the site that may lead to higher trust signals for Google: internal linking.

Internal linking may have some advantages:

It provides your audience with further reading options. As long as they’re relevant and you use clear anchor text (the clickable highlighted words in any give link). This can help reduce your bounce rates.

It helps improve your ranking with certain keywords. If we want this article to rank for the term ’SEO basics’ then we can begin linking to it from other posts using variations of similar anchor text. This tells Google that this post is relevant to people searching for ‘SEO basics’. Some experts recommend varying your anchor text pointing to the same page as Google may see multiple identical uses as ‘suspicious’.

It helps Google crawl and index your site. Those little Googlebots that are sent out to fetch new information on your site will have a better idea of how useful and trustworthy your content is, the more they crawl your internal links.

7) Authority

An authority website is a site that is trusted by its users, the industry it operates in, along with other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.

However as the Searchmetrics research suggests, year-on-year correlations between the back links and rankings tend to decrease. This indicates that perhaps over time, ‘links’ may no longer carry such great importance.

There’s a good argument raging in the comments to this recent piece on links as a marketing KPI, which offers some diverse views on the subject.

8) Title tags and Meta Descriptions 

Having a meta description won’t necessarily improve your ranking on the SERP. However, a meta description can definitely be something you could use prior to publishing an article. Meta descriptions can aid in increasing your chances of a searcher clicking on your result!

If you are unaware of what the meta description is, it is a short paragraph of text that appears below our page’s URL in the search results. It is also something that you must have complete control of in regards to your CMS.

For more information, click here. 

Gain SEO Clients With This Helpful Advice

Find The Right Clients

Finding SEO clients is obtained easily when you have the right target audience and offer the correct advice. The world of business is large and ever growing, so different businesses offer different services, and different businesses are looking for different services. No one wants to be bothered by a company that is offering something they aren't looking for, so why waste yours or anyone's time, right? Following this advice can help you find the right target audience and turn them into clients.

First, you'll have to go after your target audience if they aren't coming to you. If your advertisements aren't working or you're not ranking high on an organic search, find potential clients. Make a list of SEO related keywords, both generic and specific phrases, that you specialize in. Using specific and generic keywords will lead you to clients in need of the help that you offer.

In your search for your target customers:

  1. Determine the standard of the search
  2. Find people in need of SEO help
  3. Reach out to them with the help you offer.

You can find clients on business related websites, in forums and question blogs spots. Some websites include LinkedIN Pulse Posts, DigitalPoint Forums, MOZ, SearchEngineLand, just to name a few out of many. Through these websites, you can find comments/questions that you can answer and build a client base.

A fast way to sift through these sites is to follow this step: use site:example.com with your keyword in the search engine to locate the questions/comments related to your service. It will look like this:
site:example.com "your keyword"

So, for example, type in site:linkedin.com/pulse "best seo companies" and see the plethora of questions/comments/posts related to SEO. Again, place your key word in quotations and that will maximize your search to relations of your service. Use the "tools" button on the search page to filter out webpages for your recency desires.

For questions and comments that have not been posted, but you feel are important, write blog posts or web content that would answer such questions. If you're asking it, someone else is thinking it!

At this point you should be able to find the right target audience, even if you've had to filter out some other potential audiences.

Before You Pitch Your Service:

Now that you found some potential clients, you have to build rapport and trust before trying to sell your product. Give free advice such as helpful keywords, or letting them know which keywords don't work. When answering a prospects question give them keywords or a free audit without them even asking. Run their site through an SEO auditor and send them the results. Audits help analyze the right target audience, and also helps the client become aware of the problems of their site that they don't already know. Upon their excitement, you can pitch your service after revealing to them their problems and of any consequences. Make a video or eBook with helpful hints, tips, and suggestions. This could be as simple as a DIY, advice on a business strategy, or just about your business or service. Remember that it should NOT be a sales pitch until they realize they need your help.

Be Ready:

Stay available and be reliable to help these clients. This will get you ranked higher in search engines, grow your customer and client base, and give your business an outstanding name. Although this advice is time consuming, the results are well worth it. We all know how long it took Rome to be built, so why not give your business the time to grow. Dedicate time and effort into optimizing your organic search, finding the right target audience, and giving them what they ask for, without having them ask. Following this advice will bring your more clients that allows your business to grow and excel.

For more questions and information about SEO and getting SEO clients, contact us at GetMeSEO by calling 646-450-2431. We look forward to helping you grow your business!