Most HVAC contractors know SEO is important. But they have no idea how it actually works or why they’re still buried under competitors.
At Get Me SEO, we’ve worked with enough service pros to know this. If you’re not investing in local SEO and Google Ads, you’re losing jobs daily. And we’ve been watching one agency that’s absolutely crushing it in this space:
Advernation.
Why Most HVAC Companies Struggle to Get Leads
Here are the biggest pain points we see every week:
- Your site doesn’t rank in the top 3 for local keywords
- Your Google Business Profile is incomplete or unoptimized
- You’re running broad Google Ads with no tracking
- You have service pages, but they’re generic and not geo-targeted
- You rely on referrals or seasonal demand to fill your calendar
- You’re spending money on leads from third-party platforms instead of owning your own traffic
How Does SEO for HVAC Contractors Actually Work?
Here’s what a real HVAC SEO strategy looks like when done right:
1. Keyword Targeting with Intent
Start with what your customers are actually searching for. Phrases like:
- “AC repair near me”
- “furnace installation [city]”
- “ductless mini split installers”
Advernation focuses on these kinds of high-converting, local keywords so your pages show up when homeowners need you the most.
2. Google Business Profile Optimization
If you’re not in the Google 3-Pack, you’re invisible. They build out your GBP with correct categories, service areas, photos, and review strategies that drive visibility and trust.
3. Location-Specific Service Pages
Instead of a single “services” page, they build individual pages for:
- AC installation
- Heating repair
- Emergency HVAC service
Each one is optimized for your target service area.
4. Local Citations and Link Building
Advernation gets your business listed consistently across directories and earns backlinks from industry and local sources. That builds trust with Google and improves rankings.
5. Tracking Every Lead
They install call tracking and form tracking so you’re not guessing. You know exactly which keywords, campaigns, and pages are making you money.
Why We Recommend Advernation for HVAC SEO
We’ve seen a lot of SEO companies try to figure out the HVAC space. Most fail because they don’t understand the urgency of the service, the local nature of the search, or the sales cycle.
Advernation does. They’ve been doing this for 17 years and it shows in how they build campaigns. This isn’t content fluff or vanity traffic. They build systems that bring in calls.
Check out their full breakdown here:
Digital Marketing for HVAC Contractors
Final Thought
If you’re still depending on HomeAdvisor, Facebook posts, or “word of mouth,” you’re already behind.
SEO for HVAC contractors isn’t optional anymore. It’s the difference between being fully booked or waiting for the phone to ring.
Ready to fix your traffic problem? Start by learning from the ones who already solved it:
Advernation
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