Many advertising agencies usually assume the people reading their content already understand what search engine optimization marketing (search engine optimization advertising) is but what we have found isn't everyone understands the basic principles of SEO and the reason it is essential for their web presence. Due to the growing value put on social media marketing, many consider they can either execute search engine optimization OR societal media. That's simply not the case anymore; SEO goes hand-in-hand with social media for a good web site strategy. Lets take it back to fundamentals and discuss: What is SEO Marketing?
According to Search Engine Land:
SEO stands for "search engine optimization." It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn't involved, as it is with paid search ads.
Let's break down the info:
It is the procedure of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines.
When you do a search on Google, you generally either locate what you're looking for within the first page, or you go back and alter your search query. Let's look at a search example. Search for "seo marketing appleton wi".
The top section of the search results are usually the paid results. It's possible for you to tell since they have a tiny orange box with all the word "Ad" next to them. The unpaid results are what are referred to as "free", "natural", "organic" and "editorial" in the definition. When a user clicks one of these links, the website has successfully comprehended their focus and is now a possible option for whatever it's they were hunting for.
All major search engines including Google, Yahoo and Bing have such results, where web pages and other content for example videos or local listings are shown and ranked based on what the search engine considers most applicable to users.
These results are shown in all search systems, whether it's one of the more important ones: Google, Bing and Yahoo; or lesser known platform options. Yet, not one of these platforms do not just KNOW you have the best product and mechanically rate you first. You've got to prove it with your online existence.
Payment isn't involved, as it's with paid search ads.
As mentioned previously, the results above the organic connections are paid. That is a matter for another post, just know that you'll never see an organic result ABOVE the paid search results.
Why is search engine optimization Important for Your Website?
So since you realize what SEO Marketing is, but how is it important to your website? Can SEO even work for you? Why can not you just market your site on societal media? Excellent questions. To begin with, how is search engine optimization advertising related to your web site? 75% of individuals click on one of the very best five results in Google, and few (roughly 25%) will visit the 2nd page for search results. If that is not reason enough, then additionally consider these search engine optimization figures:
75% of internet transactions begin with a search engine
An inbound lead (someone who finds your site and fills out a "Contact Us" form) costs 61% less than an outbound lead (a sales call)
SEO leads have a 14.6% close speed, while outbound leads have a 1.7% close speed
93% of online experiences start with a search engines
Search Engine Optimization vs. Social Media Marketing?
Some say search isn't limited to a search system anymore because you can locate businesses in your Twitter web feed, LinkedIn, as well as on Facebook. This is valid. But when someone comes across your organization on Facebook for example, they're most likely there to browse, or get support, they aren't always looking for you because they're ready to buy your product or service.
Your potential customers are most likely sitting on social media out of curiosity and/or boredom. When someone is ready to buy or in research manner, they're hunting especially for something you may be able to provide which increases the chance you'll get a customer. This alone is reason enough not to dismiss SEO in your internet marketing strategy.
SEO Marketing and Social Media Work Hand-In-Hand
Becoming a brand leader on societal media will reveal your potential customers you understand what you are referring to. Search engines see how much your content is shared, how many people are socializing with you, and how well you manage your brand. This allows your business to develop trust, and therefore could bump up your site's rankings in search engines. Should you just learn one thing about search engine optimization and societal media from this informative article, this is it: You can not have one without the other if you want to be competitive online.